Frbiz.com reports China's textile industry collaborative innovation and development
Gradual recovery of the wind, and particularly China's economic situation continued to stabilize the export consolidation also positive expectations. However, the export does not take the initiative to better themselves in the hands of Chinese enterprises, but depends largely on external demand changes.
Recovery in external demand situation is not clear
"From the retail situation, is difficult to say consumers have pulled clear, at least before the end of 2010, I do not see any positive signal." President of the United States Association of Importers of Textiles and Apparel, Ms. Fox, October 28 Day at the 2009 China International Textile and Apparel Trade Development Forum on the case said.
Americans with low consumption, high savings, the status quo so that Ms. Fox had to make a cautious position, while the Japanese fiber input and output Aoki, vice president of the organization were also observed that while China's share of textile exports to Japan since the financial crisis has raised two percentage points to 80%, but due to the decrease in sales, the Japanese textile imports, the situation is not optimistic.
Morrowind Group Co., Ltd. Yin, chairman of New Zealand in the interview with this reporter, said that demand for the next two years to mention the growth of foreign textile, although the phase-out after the economic crisis, many small enterprises have encountered difficulties, the order is being concentrated on large enterprises, but he remains for next year's employment situation and the RMB exchange rate have worried.
Innovation is the competition of the Vice Minister of Commerce Chen Jian attended the forum held in Kunshan, Jiangsu Province, and the current situation of textile exports to make the following judgments. Chen pointed out that textile is China's traditional export products, after a long-term development and the full market has formed a strong comparative advantage, coupled with the Government response to the crisis of the textile industry to develop the revitalization plan will cause a small decline in textile exports decline in total exports. However, as the basis for improving the world economic situation is weak, textile exports in the future should also adhere to free trade, promoting two-way investment and mutually beneficial cooperation, strengthen technological innovation and efficiency in doing the work.
As the 2006 Nobel laureate in economics, Phelps said, China's textile industry developed rapidly, but has insufficient capacity, mainly the lack of innovation. Participate in the forum of government officials and representatives of the industry mostly held the same view. China's Ministry of Industry and Information Secretary, Zhang Li said the consumer goods industry, the face of post-crisis era of the new situation of international textile trade, increase the intensity of new product development and R & D investment is to promote the sustainable development of enterprises and sharpen their competitive edge fundamental way.
"China's apparel exports innovation capability training base was officially launched on the 27th, for our textile industry provides a good display of corporate innovation and the strengthening of the domestic industry as well as between China and the international exchange platform." Yin told reporters the new.
Yin referred to this new innovative training base is located in Kunshan City, Jiangsu Province, Huaqiao International Business City, an area of more than 20,000 square meters, divided into exhibition center, information center, training centers, design centers and testing centers in five parts. The base can provide enterprises with technical training, new product introductions, brand publishing, fashion design and marketing seminars and other services. China Textile Import and Export Chamber of Commerce, said Wang Shenyang, the establishment of such a base to strengthen the domestic and foreign textile and apparel industry, technological exchanges and cooperation to improve China's textile and apparel industry innovation and overall competitiveness, and promoting the health of China's textile and apparel industry sustainable development.
Technology and product innovation requires not only the enterprise's own efforts, but also the need for mutual exchanges. Huang Weiji, secretary general of Taiwan's textile industry to expand the two sides put forward concrete proposals for technical cooperation in the textile industry. Huang Weiji said that Taiwan's textile exports to over 60% of all fabrics, high-tech fabrics, such as self-cleaning features such as fabrics and so on. However, these fabrics used more in sports and outdoor clothing, how these good and innovative use of fabrics to the fashion area of high value-added cross-strait trade promising areas of cooperation.
In their own brand on the road step by step
These cries of China's textile industry has for many years to strengthen its own brand-building, the State Department plan to revitalize the textile industry also put their own brand-building as a key to us. Interviewed representatives of a number of textile enterprises that foster independent brands is indeed a long-term vision and strategy, but that does not mean that all enterprises should engage in brand building.
"Self-brand development and nurturing needs of a large upfront investment, but the risk is much greater compared to OEM, we are of course companies want to have their own brand, but after all, only the strength, the size of a large enterprise to dare to do so . "Shanghai served three days Yuet Lee Apparel Co., Ltd. as Vice President has just said.
"This is a gradual process, independent brand-building must not rush, first base well, think about ways to improve value-added products, step by step in order to get ripe." Yin-hsin.
LILY has its own brand of Shanghai Silk Group Chairman Mr. Xu Weimin said, as China is now the largest garment exporter, Shanghai Silk Group since 2000 to build its own brand, after nine years of development, LILY's brand footprint has more than a dozen around the world countries and regions. This process has been challenging, not only the need to build the design and marketing talent, but also the need for accurate positioning products, the laying of distribution network, not quick.
OEM may be an inevitable process, with internationally renowned brands are the long-term cooperation has been exporting textile enterprises to enhance the design and technological capabilities. In fact, many of the larger textile and garment enterprises have their own design team, from the initial simple garment processing up to now only foreign customers, to a simple design, China's export of textile enterprises are an extension of the industrial chain to continuously explore.
